Have you Googled yourself recently? (Don’t be embarrassed, we all do it)
Depending on your lead generation strategy, what you find when searching for your own name may or may not have any bearing on your customer’s ability to connect with your business. If you have a brick and mortar location, definitely take advantage of the first and most vital step in “getting found” online.
Enter Google My Business (GMB)
What is Google My Business? In a nutshell, GMB is actually three separate components of Google’s massive online ecosystem working in concert to deliver on their 19-year-old mission to “organize the world’s information and make it universally accessible and useful.”
If you want to create or optimize your Google My Business profile, the quickest, most painless way to get started is to download the Google My Business app from the Android or Apple app store and follow the onboarding instructions:
For professional help setting your profile up, creating a content strategy and syndicating your Google My Business listing to other portals such as Bing and Yahoo, contact me with your URL or current GMB profile link.
Whether you go the DIY route or seek professional assistance, you will be glad you took the first step toward greater online visibility for your real estate business!
As an aside, the growing field of Reputation Management is what your want to look into if you have some less than desirable links haunting your first and last name online like my long-time real estate broker friend Steve Rambo who is NOT in the adult entertainment industry. (NSFW)